With the devoted rise of internet access and the increased speed and reliability of digital networks, more and more people are turning to online shopping for their everyday needs. It’s a love affair that’s here to stay! From luxury to beauty, fashion to retail, the range of products available online is a beautiful bouquet of options for buyers to explore.
At WeComm, WE love to play Cupid when it comes to introducing the most eligible talent to the world’s coveted brands. In this post, we’ll explore why eCommerce is flourishing and how WeComm is committed to playing its part.
As the year 2022 rose high, eCommerce sales accounted for 22% of all international purchases. The future of eCommerce is even brighter, with an expected 95% of all purchases to be made through eCommerce by 2040. The UK is estimated to increase by a staggering $85.7 billion (+42.88%) in the coming years!
With eCommerce growing, brands are leveraging technology to provide customers with a personalized shopping experience. The use of AI algorithms analyses customers’ data and provides recommendations, tailored search results, and much more.
Dreamy Website Experiences
The design of eCommerce websites, often powered by platforms such as Shopify, is also being optimised to cater to customers’ needs and ensure a positive shopping experience that they’ll want to come back to again and again.
Online shopping is one of the most popular online activities and business owners are prioritizing a user-friendly experience. With technology constantly evolving, websites are now more user-friendly, allowing visitors to easily select products and perform activities.
A Love Affair with Mobile Shopping
Mobile shopping is the love of our lives – you love it, WE love it, and it shows! With 86.41% of the world’s population owning a smartphone, the number of mobile users worldwide is 6.92 billion according to Statista. Mobile shopping dominated online sales by more than 50% in 2022, and it comes as no surprise – targeted ads are right there in your pocket and it only takes a few taps before products are on their way to your door. Now that’s instant gratification!
Social Media Admirers
Brands are also utilizing social media to connect with their customers in a meaningful way. With targeted campaigns and the help of beloved influencers, brands can reach a wider audience and gather valuable customer feedback to improve products and services. People are influenced to purchase by people they admire and, on social media, link stickers make it SO easy for customers to buy within seconds of being exposed to a product.
Advancements in The Tech WE Love
Advancements in technology have made eCommerce smoother and more personalized than ever before. With the rise of eCommerce, brands are investing in AI and machine learning to optimize their eCommerce platforms and stay competitive. Technologies such as voice search, augmented reality, virtual try-ons, and more, help customers to fall in love with products, and the shopping experience. This of course, leads to stronger and more loyal relationships between customer and brand.
For the Love of Augmented Reality
One downfall when online shopping is that you can’t see the product in detail every time. However, Virtual and Augmented reality can bridge this gap and WE think it’s going to be life changing.
Augmented reality provides a more immersive online shopping experience. Shoppers can virtually try on clothing items or experiment with different interior design styles without leaving their homes. This helps reduce costs and increases customer satisfaction.
Omnichannel Solutions for Every Type of Customer
Omnichannel solutions are also becoming popular, allowing customers to purchase items on multiple platforms including eCommerce websites, marketplaces, and even offline. This blurs the distinction between physical and online channels, giving customers more opportunities to see information about products and services, and increasing sales opportunities and brand recognition.
A Match Made in Heaven
Fancy a date with destiny? This is where WE come in. WeComm specialise in matching talent with the most exciting brands across the luxury, beauty, fashion, and retail space. From eCommerce to digital marketing, creative to data and analytics, marketing to CRM, and senior appointments, WE bring you a match made in heaven.
The eCommerce landscape is rapidly evolving and will continue to do so in 2023 and beyond. Companies are investing in technologies that provide a more personalized experience for their customers while leveraging social media to build relationships with their audience. To stay competitive, brands must move with the market and embrace emerging trends.
That’s why WE love to build and maintain relationships with the industry’s best, and to introduce incredible talent to the most exciting brands across the Luxury, Beauty, Fashion and Retail space.
Happy shopping and Happy Valentine’s Day!
